Brand Manifesto

Dolorem Ipsum means “Pain as it is”. It was made famous by a guy named Cicero, who wrote a book (probably a cool-looking scroll of some kind) in 45 BCE. The name of that scroll was “On the Ends/Extremes of Good and Evil.”
The Theme--Temporary pain for a lifetime of freedom. Temporary pains to avoid future even more intense pain:
∞ A breakup
∞ sports
∞ business
∞ LIFE--just life.
Pain is a great teacher, and a cold calculated equalizer. It doesn’t matter how rich, handsome, cool, or smart you are. Your age, race, gender, or economic status doesn’t mean shit to it. And it definitely doesn’t give a fuck about when is the most convenient time to “show up”. We all share it, those of us that learn from it grow, and those of us that don’t -- suffer needlessly.
It also gives a ton of meaning to hitting goals.
Think about a world without it.
Is that really a world you wanna live in?
Where everything is just easy all the time for everyone?
What would there be to feel good about if it was all really good all the time?
How good would accomplishment feel?
And you know if it’s easy EVERYONE else will be doing it too.
What separates champions from everyone else in a world without challenges?
No separation of the wolves from the sheep without some fangs.
Whatever you are going through reading this, sit with it. Feel it. Value it. Because good or bad it won’t last forever, but it will be remembered sweetly if you learn from it.
